Tuğrul Fırat — ThoughtsThoughts on design, making things, and everything in between.https://tugrulfirat.com/AI Didn't Kill Design Agencies, It Killed the Lie They Were Built Onhttps://tugrulfirat.com/thoughts/ai-didnt-kill-design-agencies/https://tugrulfirat.com/thoughts/ai-didnt-kill-design-agencies/AI didn't kill that. AI killed the bundle.Thu, 03 Sep 2026 00:00:00 GMTWe turned aesthetics into productshttps://tugrulfirat.com/thoughts/we-turned-aesthetics-into-products/https://tugrulfirat.com/thoughts/we-turned-aesthetics-into-products/The aesthetic comes first. The life is added later, if at all.Thu, 03 Sep 2026 00:00:00 GMT